We then started building Melodics and released it in October 2015. They have an amazing reputation in the industry so opened a lot of doors for us.
#Melodics crack software#
Our lead investor is a company called Ableton from Germany and they make software for making music. So we did that and then raised some money. The biggest challenge for any startup is overcoming your obscurity… and we’d already addressed the problem. Before we started building the product, I went to them and said, ‘if we make this thing, and if it’s good and you believe it works, will you help distribute it?’ It was very much non-binding because there was a big “if”, but they agreed because they wanted this product to exist. One thing I think that’s different for Melodics are those relationships we have with instrument makers.
So how did you go about making your idea into a reality? Learning keyboard with Melodics (Photo: ) We started really small so we could be focused and now we’re expanding it out to bigger markets. Just over a year ago we launched a new version that supported the keyboard and electronic drums. A friend described it to me as ‘Guitar Hero for drum machines’, which is pretty appropriate. We started with finger drumming which is kind of this weird niche within electronic music. In 2015 we started building it and launched at the end of 2015. I left Serato in 2014 and spent the rest of the year sounding out the idea. A big part of our success comes from working with all those companies.
They ended up really getting behind us in a big way. So by working with, it would help those guys have more happy customers and sell more instruments.
#Melodics crack how to#
The problem was that lots of people wanted to learn how to play an instrument but so many people try and give up. There was an app I was using called Duolingo which had a really interesting approach to language learning and I thought, ‘why is no one doing something similar with music?’ I had a look around and there were some people doing similar things but I didn’t feel like anyone had really nailed it yet.īecause I had these really good connections with companies making musical instruments, I realised I could work with them because it would solve a problem that they had as well. In particular, I saw there were things happening in the field of language learning. Often you can find good things when you see trends in one industry that can be applied to another. Digital technology was changing education in a big way, but not much in the field of music learning. What I saw was that there was this really big change happening in education. I’d been working in the industry for a long time and had made a whole lot of contacts, particularly with companies making musical instruments. They made this software that I think really changed the whole industry.Īnd then how did the idea for Melodics come to you? What was your lightbulb moment? So I came back to New Zealand and they gave me a job.
#Melodics crack cracked#
I was really obsessed with the idea but I wasn’t a good enough engineer to actually do it.įast forward 10 years: I was living in Holland and through a string of amazing coincidences, I found out that there were these people in Auckland who had cracked that problem.
, I was really into DJing and I had this idea that it would be super cool to be able to DJ with vinyl but control the music on a computer. I got into that because as a student, I studied electrical engineering. So we do a lot to help people really enjoy practising and making it fun. But a lot of people give up because they just don’t really practise enough or they don’t really see the benefit, they don’t feel like they’re progressing. The thing with learning to play instruments is you need to practise to get better. It does what a good tutor would do by listening to you as you play, analysing what you need to work on in order to get better.īut it’s also about helping people to stay motivated to keep practising. Melodics is a software that helps people learn how to play musical instruments. Melodics founder Sam Gribbenįirst of all, give us your elevator pitch for Melodics.
So he left Serato and launched Melodics, a free-to-download software that teaches you how to play keys, pads and drums from a computer in your own home.Īs Melodics gets set to launch another investment round this month, Gribben shares the story behind his lightbulb moment. He’d noticed that changes were happening in the learning industry and decided to apply these changes to an area he was passionate about: music. Having spent a decade at audio software company Serato, ex-CEO Sam Gribben was ready for something new. This week, we talk to Melodics founder Sam Gribben, who’s created software to help people learn how to play musical instruments. In our Q&A series, The Lightbulb, we ask innovators and entrepreneurs to tell us about how they turned their ideas into reality.
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